About Active on Holiday Active on Holiday is part of KE Adventure Travel Ltd

About Active on Holiday

Part of KE Adventure Travel Ltd

Founded in the Netherlands in 2020, Active on Holiday has quickly grown to become a leading provider of active holidays in a country that is famous for bike usage and enjoying various active pursuits. Whilst the Dutch website continues to successfully target the Netherlands and Belgium, Active on Holiday has expanded into the UK and English-speaking markets in recent years.

In late 2022, we launched a dedicated English version of Active on Holiday to offer a great selection of European cycling, walking and family holidays to English-speaking customers with our main partner, Eurobike and Eurohike based in Salzburg, Austria.

In March 2024, Active on Holiday is a licensed brand of KE Adventure Travel Ltd and KE is a fully licenced and bonded tour operator with ABTA (Association of British Travel Agents). KE Adventure Travel, is an established adventure travel business with over 40 years of experience in operating active adventure holidays throughout the world. KE is based in Keswick in the heart of the Lake District. 

Active on Holiday will further enhance KE's existing self-guided cycling and walking holiday programme and will be able to work with the wider team for further growth and development.

Our advantages at a glance:

  • Specialist in cycling and walking holidays
  • All active holidays organised from A to Z
  • The most beautiful routes are mapped out for you
  • Regular quality checks by our team
  • Detailed travel documents and directions
  • All holidays include luggage transport
  • Personal welcome briefing in your holiday destination
  • Service Hotline throughout your holiday

We have carefully selected a choice of cycling and walking tours that offer a combination of excellent routes in easy-to-reach European destinations that aren’t too far away from major airports or rail hubs. We also ensure that our cycle or walking tours include stop-offs in well-known places so you can take the time to get to know the area that you are exploring.

We look forward to welcoming you on one of our active holidays very soon. Our expert team will be on hand to answer any questions that you may have about going on an active holiday.

We're protected by ABTA

Your bookings are 100% financially protected

Active on Holiday is a licensed brand of KE Adventure Travel Ltd and KE is a fully licenced and bonded tour operator with ABTA (Association of British Travel Agents).

All of the cycling and walking holidays on our website operate on a 'land-only, self-guided' basis. We use carefully selected partners to operate the tours and each local tour operator needs to reach certain quality standards before going on sale with us.

The ABTA number for KE Adventure Travel Ltd is W4341 and they hold an ABTA bond which provides full financial protection when you book a package holiday that does not include a flight. All holidays are 100% financially protected.

Part of KE Adventure Travel Ltd

An established adventure travel company based in Keswick, Cumbria

Active on Holiday is based in Keswick in the heart of the Lake District. Your bookings are ABTA-protected and 100% financially guaranteed.

You can contact us by telephone by calling our UK-based booking line on 0044(0)1706 618155. You can reach us from Monday to Friday from 09:00 to 17:00. Our website is continually updated and we will be able to answer any questions that you may have regarding specific tours.


Active on Holiday
KE Adventure Travel Ltd
Central Car Park Road
CA12 5DF
Registered No. 1911512

Our team

Steven Rittey, Project Manager (Active on Holiday)

Steven Rittey in Flanders

About Steven

Steven started working for Active on Holiday in October 2022 as an external consultant and has been setting up Active on Holiday as a brand for the UK and English-speaking markets. Steven has a wealth of experience in active travel tourism and spent 8 years working as a Product Manager for Freewheel Holidays developing their cycling holiday partnerships and brand.

He is a keen cyclist and has completed several tours including the Danube Cycle Path, Tuscany Coast, Lake Constance and other destinations throughout Central Europe. In his spare time, he enjoys going on Zwift, urban photography and exploring the area surrounding Rochdale where he lives with his young family.

In March 2024, Steven followed Active on Holiday to join KE Adventure as a Project Manager to grow the brand. Steven loves the wealth of tours and experiences that KE offers and he would love to make a return to Japan or China with his Brompton bike in tow.

Please contact Steven directly here for any enquiries.
Call Steven on 0044(0)1706 618155